Ukrainians watch Russian news less – survey

Дата: 01 October 2015
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The annual survey by NGO “Internews” showed a significant decrease in adherence of Ukrainians to the Russian media.

The survey has shown that watching of Russian television has decreased by 8% from 27% in 2014. Watching Russian media online dropped from 44% in 2014 to 27% in 2015.

It is noted that if decrease in the popularity of the TV news can be partially explained by ban on broadcasting Russian TV channels in Ukraine, the access to online media has not been limited.

At the same time, according to research, the confidence in the Ukrainian media grows. Most Ukrainians require honest and reliable news: 46% of respondents put these standards on the first place. Ukrainians are also critical of the quality of the news. The number of people who consider TV news to be unbiased has decreased by 8% if compared to year 2014.

During the last year, the number of those who watch the news on national channels dropped by 8%, while the number of those who prefer regional channels declined by 9%. Using the Internet to get news increased by 6% compared to last year.

The survey was conducted by the InMind research company among 4,048 respondents with a representative sample of 300 people in 12 regions of Ukraine – Kyiv, Lviv, Vinnytsia, Poltava, Sumy, Odesa, Mykolayiv, Kherson, Zaporizhzhia, Dnipropetrovsk, Donetsk and Kharkiv regions.

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